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Skin Care, Tips and Tricks

Beauty for Men: Father’s Day Edition

Sorry, ladies, but beauty isn’t only for you. Actually, don’t be sorry – especially if you live with a man. Make sure those hubbies, boyfriends, fathers, sons, brothers, and friends know: Men can and should maintain their beauty.

Men try on clothes to find an outfit that fits their body and style. Most check themselves in the mirror to make sure everything’s looking good. They might spritz cologne on their neck for an attractive scent or run gel through their hair for suave sophistication. Not to mention shaving (or “manscaping”), nose hair trimming, and dying hair to cover up grays. The word “beauty” might usually be associated with feminine rituals, but its true meaning applies to all genders.

Especially when it comes to skincare, beauty is synonymous with health. You definitely don’t have to be a woman to enjoy healthy skin that looks and feels good. This Father’s Day is the perfect opportunity to show Dad you care with a gift that helps him take care of his skin. Brilliance New York Men’s Moisturizing Emulsion lets him hydrate and strengthen his skin while combating visible signs of aging.

While our Men’s Moisturizing Emulsion was built with men in mind, we’ve seen more than one Instagram pic of guys using other BNY products – especially our gold and diamond face masks. Men enjoy being pampered just as much as women, so go ahead and share one of those 24K Gold Indulgence Face Masks with a special man in your life for a bonding moment both of you will remember.

Do you think men should take their beauty seriously? Have you ever given Dad or another man in your life a beauty product as a gift? Share your stories and thoughts by leaving a comment.

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Skin Care, Tips and Tricks

After the Burn: Sunburned Skincare

One of the best things you can do for long-term skincare is protect your skin from the sun. But let’s face it: Sunburn happens. How you treat your skin when it’s burned can affect skin damage levels, recovery time, comfort, and how you look. So instead of pretending it never happens, let’s talk about how to take care of that sunburned skin.

1. Get out of the sun ASAP. Full symptoms of sunburn may not show until six hours later, so if you start to see or feel any signs, it’s time to seek shelter or cover up.

2. Anti-inflammatory pain relievers like ibuprofen or aspirin (as directed by your doctor) reduce swelling, meaning your skin won’t look and feel as puffy, and may also reduce the amount of resulting skin damage.

3. Trade the piña colada or iced coffee for water (and plenty of it). Sunburn draws fluid to the surface of your skin and away from the rest of your body, leading to dehydration. Staying hydrated helps you appear fresh, radiant, and beautiful and keeps you feeling healthy.

4. Take a cool shower or bath to soothe that hot skin. Use gentle soap to remove irritating sunscreen, sweat, and chlorine – but don’t scrub or exfoliate. You might look a bit shiny, but that’s because the top layer of your skin has been burned off. Adding ground oatmeal or an oatmeal based treatment to your bath can also help soothe your skin..

5. Moisturize frequently. Avoid moisturizers that block your skin from breathing so you don’t trap heat produced by the sunburn. Moisturizers with vitamins can soothe your skin, help limit skin damage, and make peeling skin less noticeable. Consider BNY’s ultra hydrating White Diamond Facial Serum followed by White Diamond Face Cream.

6. Soak a cloth in a bowl of whole milk with ice and set it on top of your sunburn for a few minutes. Remember not to rub. To rinse the milk off, splash cool water onto your skin. Milk soothes inflammation, and the coolness helps your blood vessels contract, reducing redness and puffiness.

7. You’ve probably already heard about aloe’s natural soothing ability, but have you ever put it in the refrigerator and applied it cold?

8. Brew some black tea and let it cool before applying it to your skin with a cloth, as it may help draw heat from sunburned skin and restore your skin’s pH balance.

9. Toss some chilled cucumbers into a blender to create a paste you can spread over your sunburn. Cucumbers are a natural pain reliever and containing healing antioxidants.

10. White vinegar or 1% hydrocortisone as directed by your doctor can help reduce the sting, soreness, redness, and puffiness of sunburn.

11. Apply SPF 30 or higher if you’re leaving the house.

12. Your skin will heal faster if you don’t use a lot of makeup, but if you do need to cover up, go with a green tinted moisturizer or concealer to neutralize redness and stick to the troubled spots only. Instead of lipstick or gloss, opt for a hydrating lip balm for the next couple days.

13. Wash your face with BNY Cleansing Milk, which clears away dirt and makeup without removing moisture. Follow with Purifying Facial Cleanser to introduce continuous hydration and gently balance pH levels.

14. Don’t pick at peeling skin or blisters. You’ll only damage your skin and add unnecessary time to its recovery.

15. Serious sunburn requires medical attention.

16. Learn from your mistake and do a better job protecting your skin from the sun. Your future beauty thanks you.

When did you first start to take sun protection seriously? More sunburn treatment tips to share? Leave a comment here or Tweet @brillianceny and we’ll Retweet!

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How to, Skin Care

How to Mask, You Ask?

When used properly, face masks can be an enjoyably luxurious, stress-relieving experience – not to mention the incomparable skincare benefits. Whether you’re about to use your first face mask or aren’t quite sure you’ve been doing it right, these steps for face mask use should add confidence to your beauty routine.

Step 1: Choose Your Indulgence

•    Sheet masks like the 24K Gold Indulgence Face Mask cover the face with a solid object, creating a vacuum effect that blocks out air and allows deeper penetration.
•    Mud or clay masks like the Caviar Magnetic Exfoliating Mask draw impurities to the surface as it dries and tightens, absorbing excess oil without stripping it completely.
•    Thermal masks like the Ruby Thermal Heating Mask create warmth, opening your pores, encouraging your skin to breathe, and leaving it refreshed.

Each contains different ingredients with a combination of benefits including firming, wrinkle reduction, brightening, toning, cleansing, moisturizing, and more.

Step 2: Cleanse

Allow the ingredients in your face mask to penetrate your skin easier and deeper by exfoliating beforehand to get dead skin cells and dirt out of the way. When it comes to a cleansing mask, you may see the mask pull off more grime if you don’t wash your face first, but it’s typically beneficial to let the mask focus on pulling out the smaller, harder-to-reach stuff.

Step 3: Apply and Enjoy

Be sure to read the instructions. Some masks can simply be set on top of your face, while others are rubbed on and activated with water. Masks can call for a setting time of anywhere from two to over twenty minutes. Sit back, relax, and clear your mind while the mask purifies your skin.

Step 4: Remove

Depending on the type of mask, you may be rinsing or simply lifting it off. Don’t be alarmed if some residue is left behind. The ingredients continue to do their job even after removing the mask, but you can rinse it off without losing any effect.

Step 5: Moisturize

For best results, always moisturize after using a face mask. Begin with a serum, as the smaller molecules penetrate your skin and bring moisture into the deep layers of your skin. Ten minutes after the serum sinks in, use a moisturizing face cream to create a hydrating, protective layer on top of your skin, locking in moisture.

Step 6: Repeat

You can use face masks once to twice a week, but not necessarily the same type of face mask. Some can be used once a week, while others (like the Diamond Face Mask) are recommended for monthly use, so make sure you’re clear on the instructions. Using a variety of masks in your beauty regimen can allow you to reap multifaceted skincare benefits. Enjoy!

Step 7: Share

No, no, no! We’re not saying you have to share your face masks. (We understand if you don’t.) But we do want you to leave a comment and share your face mask experience.

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How to, Tips and Tricks

Beauty Dos and Donts: Swimsuit Edition

Summer’s approaching, and it’s getting hotter by the day. Going to the beach or the pool seems like a great idea, but are you ready for swimsuit season? These dos and donts of bathing suit beauty will help your style stay afloat this summer.

DO show up with gorgeous, beach-appropriate hair. Tousled waves are a great match for humidity and a beach breeze.

DON’T pick a bathing suit with a complicated array of straps and asymmetrical designs. Think of the tan lines and that cute sun dress you’re planning to wear next week.

DO wear sunscreen. Sun is a number one cause of premature aging. If you want color, grab the bronzer, not the tanning oil.

DON’T adjust your bathing suit with an audience. Keep it classy by ducking into a public restroom or removing your wedgie underwater.

DO wear a cover-up that actually covers you up. It’s attractive to leave a little to the imagination, not to mention you’ll want the option to protect your skin from the sun or enter a beachside restaurant for lunch or dinner if you get hungry. Instead of rolled-down shorts, choose a cute sundress that can dance along with you wherever your day at the beach heads next.

DON’T wear high heels with your bathing suit. Real life isn’t like a music video. Rare upscale occasions might call for the combination, but otherwise please remember that heels plus sand equals sure to sink. If fancy is your thing, pick a pair of blinged out flip-flops. Part of beauty and fashion is knowing what’s appropriate for the occasion.

DO consider your bikini body when eating on a daily basis instead of crash dieting a week before your beach trip. Beauty is accomplished by making healthy choices. Try reducing the amounts of bread and pasta you eat. Consume smaller protein-rich meals more often, along with lots of fruits and vegetables. Drink two liters of water a day and a cup of green or herbal tea (without sugar). Cut down alcohol intake. The benefits of a healthy diet are limitless.

DON’T wear a bathing suit that looks like lingerie. Save it for the bedroom.

DO wear sunglasses. Not only do they add style; they protect those pretty eyes from harmful UV rays.

DON’T wear socks and sneakers with a bathing suit. Unless you’re exercising. Period.

DO wear a bathing suit that fits. Choose a cute mix-and-match style so you can choose a different-sized top and bottom if needed. Jump up and down in front of the dressing room mirror to make sure nothing will fall out when you’re reenacting scenes from Baywatch. Keep in mind that triangle bikinis look good on smaller chests and that your girls might require more support. Also, constantly lifting a drooping cover-up, bikini bottom, or top is not going to look sexy, even if everything else about your bathing attire is fabulous.

DON’T wear anything other than simple jewelry. Save the dressy jewels for your dressy outfits.

DO pack water with you to the beach. All that sun, activity, and salt water can really dehydrate you. Dehydration is bad for your skin among other things, so drink up!

DON’T compare yourself to swimsuit models. Their bodies are airbrushed and photoshopped.

DO go to the beach with the mindset that you look absolutely gorgeous. Feeling confident and sexy can make you look confident and sexy.

And there’s one more! DON’T forget to leave a comment and share your swimsuit season tips and stories.

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How to

Eye Shape: Makeup Makeover

If you’re applying eye makeup based solely on eye color, think again. If your eyes are the same shade of brown as your friend’s but look completely different, why should you be using the same makeup as her? Attention to eye shape is long overdue. Find your eye shape below and enjoy a much needed makeover for your eye makeup routine.

Deep Set

Know the shape: Deep set eyes are generally large and set deep in the skull, making the brow bone look more prominent.

Makeup makeover: Brighten the natural shadowing cast over your lids by using light, warm colors, like a metallic peach. If your eyelashes brush against your brow bone, waterproof mascara can help prevent smudging.


Know the shape: Protruding eyes are characterized by large looking eyelids that project outward from the skull.

Makeup makeover: Reduce the overpowering effect of your eyelids by creating a smokey eye effect or blending dark colors into your look, as dark colors help minimize space and size. Use that canvas to play with thick eyeliner along the upper lash line and further diminish space. You have the benefit of being able to use liquid eyeliner without it smudging against your brow bone when you open your eyes. Application may be easier if you tilt your head back while looking in the mirror.


Know the shape: Hooded eyes can be identified by a flap of skin that droops over the crease, making eyelids appear narrow.

Makeup makeover: Diffuse dark color on the eyelid over and out past the crease. Tightline under the upper lash line to intensify your lash base, which could otherwise disappear under the fold of skin. (Tightlining is like waterlining, but you apply eyeliner in between your lashes to make them look thicker.)


Know the shape: Eyes classified as monolid feature a flat lid that comes straight down from the brow bone, making the brow bone less prominent.

Makeup makeover: Use a gradient of eyeshadow colors to create definition. Start with the darkest color at the base of your lid, use a softer tone at the crease, and apply the lightest, shiniest shade over the brow bone.


Know the shape: Almond eyes tend to be pointed at the outer corners and rounded in the middle, like an almond.

Makeup makeover: Almond eyes are the perfect candidate for winged liner. Follow the contour of your eyes from end to end and go thick, dark, and dramatic in proportion to the size of your eyes. If your eyes turn upward at the outer corner, dark shadow or liner under the outer corner can bring down that effect. If your eyes turn downward at the outer corner, try creating cat eyes by extending eyeliner upward from the outer corner at a 45 degree angle.

Close Together

Know the shape: Eyes can be described as being close together if they are less than one eye’s width apart.

Makeup makeover: Use light eye shadow around the inner corners of your eyes to create the illusion of more space and really open up your eyes. Extra mascara or fake lashes around the outer corners of your eyes can help pull focus outward and create the illusion of greater eye-to-eye length.

Far Apart

Know the shape: Eyes can be described as being far apart if they are more than one eye’s width apart.

Makeup makeover: Don’t extend your eyeliner past the outer corner of your eye, as extra length isn’t needed. Feel confident when playing with color, which tends to work especially well with this shape. Have you ever tried blue eyeliner?


Makeup makeover: Use thin eyeliner so it doesn’t overpower your eyes. Create a more rounded shape by tracing the top rim and the outer half of the lower rim.


Makeup makeover: Use eyeliner (or thicker eyeliner) only along the outer half of your upper and lower rims to make your eyes look longer.

Your Results

For best results, use Brilliance New York Satin Glide Eye Pencils, Silk Finish Eye Shadow, and Lush Black Mascara – and leave a comment to let us know how your eye makeup makeover goes!

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Tips and Tricks

Sleeping for Beauty

Beauty sleep helps keep your body and skin healthy. But sometimes sleep is easier said than done. And even if you’re getting the recommended eight hours, are you getting the most out of that snooze time?

Eating and Diet

Always trust your doctor’s opinions, but eating right before bed should generally be avoided, as it can keep the digestive system active and prevent sleep (or good sleep). Especially avoid grains and sugars, as the rise in blood sugar will keep you awake longer and the subsequent fall may wake you up. Instead, eat a high protein snack and small piece of fruit an hour or two before bed, which helps produce tryptophan and guide it to your brain, helping you fall asleep.

Caffeine isn’t always metabolized efficiently and can impact your sleep even from a coffee in the afternoon. Alcohol might make you sleepy, but it tends to prevent deep sleep and can cause you to wake up in the middle of the night. Over-the-counter medications may also disrupt sleep.

Exercising thirty minutes a day can help you get good-quality sleep, as long as you don’t exercise too close to bedtime. Keeping a healthy weight can help prevent sleep apnea and improve the quality of your sleep.

Lights and Sound

It’s best to sleep in complete darkness, as light can interfere with your circadian rhythm. Wear a sleeping mask if you need to. Even if you get up to use the bathroom, try to avoid turning on lights if possible, because that can immediately halt your body’s melatonin production and keep you from falling back asleep.

Don’t listen to music with lyrics, as your brain will focus on the words and stay active rather than allowing you to fall into a good sleep. Consider white noise or nature sounds instead if that relaxes you.

Try to find the softest alarm possible that will still wake you up. The sudden jolt of noise and abrupt wake-up is stressful to your body.


Adrenal glands do the most recharging and gallbladders dump most toxins between 11 pm and 1 am. Being awake during this time can disrupt their process and hurt your body, so try to go to bed early. You should also try to keep your sleep schedule consistent throughout the week, meaning the same bedtime and wake-up time every day, even on the weekends. It helps your body get into a rhythm and ultimately helps you get better sleep.

Bedtime Routine

Right before bed, use the bathroom so there’s less chance you’ll wake up needing to use it in the middle of the night. Other pre-bed activities you might find helpful are writing in a journal to get out those thoughts that would otherwise keep you tossing and turning, or reading a calm book you’ve read before to make your eyes tired without keeping you turning pages past your bedtime. Put work away at least one or two hours before going to bed and avoid watching TV right before bed so your brain isn’t too stimulated and wound up.

Use your bed for sleeping and relaxing only – not to spread out on while doing work. It helps your brain associate the bed with sleeping only, so once you get into bed it knows what’s supposed to happen next. You might also consider a pre-sleep routine like meditation or aromatherapy you do every night to help your body relax and know that sleep is next on the list.

Other Tricks

How do you sleep best? What do you do to make sure you get enough sleep? Have you noticed an improvement in beauty after improving your sleeping habits? Comment and share your thoughts.

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Healthy Lifestyle, Skin Care

Beauty Routine Time-Saving Tips for the Busy Mom

Without Mom, where would we be? Brilliance New York is saying thanks to Mom by giving you 50% off your purchase through May 10 with the code BNYMom50. We’ve also whipped up some time-saving beauty tips for the mom who’s always on the go.

1. Use all-in-one moisturizer. You need to moisturize, protect from the sun, and combat aging every single day. Don’t waste time doing each one separately. With SPF and antioxidants, BNY’s Pearl Day Cream does all three.

2. Touch up with concealer first thing in the morning (after washing your face). Doing other things afterward like eating breakfast and brushing your teeth gives it time to settle before you apply the rest of your makeup.

3. When applying mascara, hold a tissue under your bottom lashes. It’s time-consuming to get makeup off your skin when you slip. This tip will direct excess mascara to the tissue instead.

4. Focus on the three E’s (eyebrows, eyeliner, and eyelashes) on mornings when you don’t have time to go all out on your makeup. Then, if you have time, add a touch of concealer under the eyes and apply a quick coat of lipgloss and you’ll be ready to go.

5. Use the same makeup for your eyelids and cheeks. Choose a bronze color if you’re fairly pale and a pink color if you have medium to dark skin.

6. If you have a lot of makeup to look through, set aside a small bag with your daily “goes-with-everything” essentials. That doesn’t mean your other 30 shades of BNY Silk Finish Eyeshadow won’t come in handy for date night and special days when you have time to be picky, but sometimes you just need to go with the tried and true and get yourself out the door. And the great thing about your daily essentials bag is you can grab it on the go if you’re really crunched for time.

7. Keep a wide-tooth comb handy in the shower, and use it while you condition. This will save some major tangles once you’re out of the shower – tangles that would either take time to combat or result hasty hair damage.

8. Shower at night – at least on occasion. The next morning will feel so much more relaxed with that extra time, plus it’s a good opportunity to take a break from the heat of a blow dryer.

Other time-saving tips for your beauty routine? Comment and share them here so we can make life that much easier for Moms around the world.

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Hair Care, Skin Care

The Seven Sins of Beauty

Beauty is a beautiful thing, so don’t let it get ugly. Steer away from these seven “sins” of beauty.


You should absolutely love the way you look. But don’t be so proud that you stop growing. Why not try a new hairstyle tomorrow, or try switching up your lipstick with some gloss?


Thanks to Social Media, you’re confronted with endless images of impossible hair styles and flawless skin. It might make you wish you looked different. But using makeup to try to look like someone you’re not will ruin your own selfies. Enhance your own beauty and focus on what looks best on you. You can of course let other looks inspire you to expand your horizons and try new things, but envy is not the answer.


Beauty is more than skin deep, and that applies to your beauty products too! Know what your beauty products do. It shouldn’t be about finding the best price, the best smell, the prettiest container, or anything superficial. You need to make sure you’re getting quality products that work.


If you’ve found styles and products that work for you and look good on you, sometimes less is more. You’ve had the friend with drawers and cabinets full of products who embarks on a treasure hunt every time she needs to find the one that actually gets the job done. Be thankful for the limited number of high-quality BNY products on your counter.


Less is more. It’s better to seek balance than to go overboard with everything; you don’t need to do it all every time. If you’ve emphasized your lips today with some bold red lipstick, why not let them take center stage for the day? You can be an eyeliner queen tomorrow.


Beauty is in many ways synonymous with health, and being lazy about your beauty means you’re flat out not taking care of yourself. Take the time to use beauty products that nourish your skin and hair. Make sure to wash off your face makeup before you sleep. It might be hard to get into those good habits, but they actually feel really good and let you reap serious beauty benefits.


If you can’t get that perfect hairstyle, you may be tempted to iron, blow dry, and lay on the heat nonstop until it looks as close as possible to what you had imagined. Anger leads to hair damage, which makes it harder to style, leading to more anger and more hair damage. Hair acts out when it wants attention. Treat it with love by using Brilliance New York Recovery Masque and see how much better it starts to treat you.

Have you ever committed any of the seven sins of beauty? How did you move past them? Or did you? Comment and let us know.

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Hair Care, Hair How To

Taming the Untamable: Enjoy Your Thick Hair to the Fullest

If you have thick, coarse hair, you’ve probably dreaded it, rolling your eyes at those who express envy over those luscious locks that require so much maintenance. It’s true that you need to maintain your hair, but knowing how to do it right will yield benefits that are worth the work.

Shower Routine

Washing your hair in cold water reduces frizz and helps your hair look shinier – with the added bonus of waking you up! Speaking of washing, you should NOT be shampooing daily, as that’s going to dry out your hair. And when you do shampoo, make sure it’s one that hydrates with a serious dose of moisture, like BNY’s Essential Hydration Argan Oil Shampoo. Conditioner, on the other hand, can be used daily. If your hair is coarse or thick, applying conditioner over all your hair can help weigh it down and keep it tamed throughout the day. If it’s curly or wavy, you’re better off using a quarter-sized amount to skip the waxy feeling. After you shower, avoid excessive towel drying and brushing while wet, which is when your hair is the most fragile, prone to frizz, and can cause breakage.

Drying and Heat

Straightening with a flat iron (at a temperature of 350 to 400 degrees) will change the texture of your hair and make it more manageable. Be sure to use Brilliance New York Heat Protector before exposing your locks to all that heat. When blowdrying your hair, start with damp hair rather than soaking wet hair, and don’t dry it completely.

That being said, you shouldn’t use heat on your head every day. Not to mention we don’t always have time in the morning for all that primping. Some easy hairstyles that look especially good with thick hair are braids, buns, and ponytails. Try wrapping a strand of hair around the ponytail holder to create a look that’s extra sophisticated.

Extra Moisture

Deep conditioning your hair periodically will not only make it look prettier and healthier but will also make it easier to maintain every day. Use BNY’s Essential Hydration Argan Oil Repairing Hair Masque on a weekly basis or in between wash days to help with moisture. A daily leave-in conditioner or oil like BNY’s Argan Oil Hydration Hair Serum can also keep the frizzies and fly-aways at bay.

Trimming and Cuts

We know you’re busy, but try to make time for a trim every six to eight weeks. The ends of your hair are the driest, crunchiest, and frizziest, so getting rid of them periodically will make a big difference in how you feel about your hair. When it comes to getting a haircut, the goal should be layers with soft edges that frame your face – not a blunt, one-length bob or cut. The right cut can help thick, coarse hair look thinner and smoother.

You Are Unique

Everyone’s hair is different. Give our customer care and style specialist Stephanie a call at 877-654-8889 if you’d like help choosing products that are best for your hair. We’d also love to hear if you have other tips or stories about your thick hair – leave a comment and share!

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Tips and Tricks

Spring 2015: Must-Try Makeup Trends

Spring is in bloom, and along with it have come fresh and colorful makeup trends that are too sweet to miss out on.

Let’s start with the eyes. For a fresh look, rose gold eyes are in. Experiment with your eyeshadow to find the perfect combination and placement of pink and gold for your eyes. This style especially complements hazel eyes, but everyone can wear it. Blue eyes and light eyes may call for a lighter application.

If you’ve got your eye on a colorful, vibrant look, colorful smokey eyes are the way to go. BNY’s super saturated Silk Finish Eye Shadow is available in 30 colors. Try Monaco (blue) or Purple Night, and consider mixing and matching colors with one on top and a different one below the eye. The key to creating perfect smokey eyes is to blend slightly beyond the lids.

Trend Tip: Bold eyeliner is also a must-try, but just make sure that the bolder you go, the less makeup you use elsewhere.

Now let’s talk about those lovely lips. To look as new and refreshed as Spring itself, you can give true nude lipstick a try. True nude means a lip color that matches your skin tone. It’s not for everyone, so luckily a clear lip gloss like BNY’s Allure Shine Lip Gloss in Oh So Clear or one with a slight tint will also do the trick and is quite popular this Spring.

If color is calling to you, go with coral red lipstick, which is a perfect match for T-shirt dresses and springy tops. It can be a pale or bright shade, but to keep it runway-current try going heavier with color in the middle of your lips and blend outward.

Rosy cheeks are always an attractive choice in the Spring. Choose a medium pink and make your cheeks stand out by going light on the rest of your makeup.

Last but definitely not least, your face needs to be flawless. Everyone went crazy for contouring in the fall and winter, but this Spring it’s all about looking fresh and natural. You can use a lightweight foundation for sheer coverage and balanced skin, but you should definitely strive to create the ultimate enviable fresh face sans makeup by using BNY’s White Diamond Facial Serum and other exceptional BNY skincare products.

Which Spring 2015 makeup trend is your favorite? Do you prefer fresh and natural, or as colorful as Spring flowers? Comment and let us know!